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The VCFA MFA in Graphic Design Program Blog

Tomayto Tomahto: Frames of Color

December 11, 2020

Join us on December 15th at 5pm EST for Tomayto Tomahto: Frames of Color, a series of three remote micro-lectures exploring the dimensions of color with Lorena Howard Sheridan, Marcel Strauss, and Nikki Juen! To join, just email [email protected] and we will send you the Zoom link.

Lorena Howard-Sheridan

Mexican American Graphic Designer based in Seattle, WA, where she is core Faculty for the Foundations program and the Design department at Cornish College of the Arts.

Lorena is interested in the threads that connect theory with studio practice: how can a bit of curiosity about history, linguistics, science, and literature, give meaning and purpose to our craft?

She runs a small publishing house, Salted Caramel Books, which is a front for running personal projects through partnerships: collaboration with printers and binders, with authors, editors and translators, with advisees and mentors, and especially with like-minded spirits, because conversation is a transformative act.

Nikki Juen

Nikki Juen is Chief Relationship Officer.

Nikki Juen is a relational designer. The work she does encourages the respectful and equitable design of relationships. Relationships are not solely about the objects of design, they are also about interactions between humans, ideas, buildings, cities, countries and networks.

Juen is an Assistant Professor of Graphic Design at Roger Williams University in Rhode Island and Faculty Co-Chair of the MFA in Graphic Design at Vermont College of Fine Arts.

Marcel Strauß

Marcel Strauß is a graphic designer currently living and working in Berlin. He studied Communication Design at the Hochschule für Gestaltung in Karlsruhe, from which he graduated in 2019. His work focuses mainly on editorial design and the conception of visual identities for events or institutions, often with a typographical approach — color played a rather minor role for a long time.

His graduation project “5 Conversations 18 Colours” deals with the abstraction and dematerialization of color in everyday design, the associated insecurity in use, and the potential for a deeper engagement with color.

The publication documents conversations with people who are familiar with the subject: a pigment-maker, an architect, a photographer, a graphic design collective, and a lithographer. At the same time, the publication attempts to get to the bottom of the matter—by closer inspection—from the quarry to the scanning electron microscope, from the lithographic print to the state-of-the-art digital printing.