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The VCFA MFA in Graphic Design Program Blog

Enter the Dragon/Return of the Dragon

October 3, 2015

We at VCFA in the MFA Program in Graphic Design are extremely pleased to announce our latest full faculty member, Lorena Howard-Sheridan!

Lorena has worked with us in the past, but we are so happy that she will be joining us regularly from here on out.

Mexican-American designer based in Austin, Lorena runs a small publishing house, Salted Caramel Books, specialized in books for Spanish speaking kids that live in English speaking countries. She is adjunct faculty at Centro, a school of design, film and television in Mexico City, where she conducts experimental workshop in which the participants explore the possibilities of visual research within the design process.

Lorena majored in Graphic Design in Mexico City, and went to Basel School of Design for a degree in visual communication. Shortly after that she started dividing her time between teaching and designing, and living between Mexico City and the US. (She considers her first three years of professional experience in New England to be an additional grad-school-like learning experience.)

Since she was in college, Lorena tried her luck in different fields (advertisement, illustration, commercial film, magazine design and even some brief journalism) before settling for Graphic Identity and Publishing design, and has collaborated mostly with cultural institutions (like The House of Mexico in Paris and the Octavio Paz Foundation), and university presses (like Rochester University Press and the UP at the University of Guadalajara, Mexico).

As an addition to her Typography courses, she has lectured internationally on the subject of Vernacular Mexican Lettering, and published the book Sideway Glances.

Lorena’s work has been recognized by Quorum (Mexico), BoNE (Best of New England) and Independent Publisher Awards.
http://www.lorenahoward.com/

Lorena is a fiercely dedicated designer and design educator, hence the “dragon” bit at the top—we’re excited to see her fire!!!Buy Sneakers | Women's Nike Superrep