Poster design featuring custom type design for Whole Foods
Then, YWFT called VCFA Co-chair and faculty member Ian Lynam. His studio has had an amazing working relationship with YWFT for the past chunk of years—they speak the same languages: OpenType, Python, CSS, and just being stoked on type.
More custom type design for Whole Foods
Working closely with the team at their advertising agency Partners & Spade, Ian Lynam Design and YouWorkForThem designed and refined Semi-Bold and Bold weights of YWFT Hannah Narrow, and offered specialized technical support to the Whole Foods art and marketing departments at their request.
Plus, the team added alternate characters galore and iterated the new Whole Foods typeface family into the ground.
Check it out here:
Whole Foods Values Matter TV Commercial: Produce
Whole Foods Values Matter TV Commercial: Beef
Custom type design for Miranda July’s new app Somebody
This project comes right after some custom type design work for Somebody– an app created by artist/filmmaker Miranda July with designer Thea Lorentzen and sponsored by Miu Miu, available in the iTunes store as a free download (iOS only). Ian Lynam Design handled a bunch of the font production for the app, helping to extend Thea’s two great headline fonts to handle multi-lingual support, as well as providing the text typefaces used within the app itself.
In-app type design for Miranda July’s new app Somebody
When you send your friend a message through Somebody, it goes — not to your friend — but to the Somebody user nearest your friend. This person (probably a stranger) delivers the message verbally, acting as your stand-in. The app launched at the Venice Film Festival along with a short companion film, part of Miu Miu’s Women’s Tales series.
Since Somebody is brand new, early adopters are integral to its creation – the most high-tech part of the app is not in the phone, it’s in the users who dare to deliver a message to stranger. “I see this as far-reaching public art project, inciting performance and conversation about the value of inefficiency and risk,” says July.
Somebody works best with a critical mass of users in a given area; colleges, workplaces, parties and concerts can become Somebody hotspots simply by designating themselves as one (details on somebodyapp.com).
Official Somebody hotspots so far include Los Angeles County Museum of Art (with a presentation by Ms. July on Sept. 11), The New Museum (presentation on Oct. 9), Yerba Buena Center for The Arts (San Francisco), Portland Institute of Contemporary Art, Museum of Fine Arts, Boston, The Walker Art Center (Minneapolis), and Museo Jumex (Mexico City.) Museum-goers are invited to send and deliver messages in these spaces where there are likely to be other users.
Half-app/half-human, Somebody twists our love of avatars and outsourcing–every relationship becomes a three-way. The antithesis of the utilitarian efficiency that tech promises, here, finally, is an app that makes us nervous, giddy, and alert to the people around us.
“When you can’t be there… Somebody can.”
Visit somebodyapp.com for movie, media kit and details.latest Running Sneakers | Nike
